branding & retail


Identity Design
Description: Logo design for retail and corporate clients
(top row from left)
1) Target Stores
2) Chicago Scenic
3) Travels by Sumi
(bottom row from left)
4) Presidents Council Symposium
5) Bella Luna Bakery
6) STC Automation
Role: Art Direction, Graphic Design



Parkside Cafe
Description: Branding system
for a coffee shop in Taipei, Taiwan. Included identity, collateral, menu board, interior/exterior signage, shop fixture and facade design.
Role: Art Direction, Graphic
and Interior/Exterior Design.



Jacks Sandwich Franchise
Description: Identity system
and standards manual for a small restaurant franchise in Taipei, Taiwan. A classic American diner stye and Jack’s friendly persona were incorporated into the branding system. Included all signage, menu board, packaging and uniforms.
Role: Art Direction & Graphic Design


Skylite Beer Branding
Description: Proposal for the branding, packaging and launch advertising for a new micro-brewery in Chicago, Il.
Role: Art Direction and Graphic Design